The FDA has odered Juul to stop making the claim that e-cigarettes are safer than regular cigarettes because they have not been able to prove that the statement is true.
The Federal Food and Drug Adminsitration has also ordeed the company to surrender documents detailing their marketing strategies, education programs, and the formula to the nicotine they use.
This scrutiny is occuring becuse the FDA claims that there has been an increase in the amount teen e-cigarette users as a result of their misrepresenttation. Melania Trump has even tweeted about the e-cigarette issues facing our youth.
I am deeply concerned about the growing epidemic of e-cigarette use in our children. We need to do all we can to protect the public from tobacco-related disease and death, and prevent e-cigarettes from becoming an on-ramp to nicotine addiction for a generation of youth. @HHSGov
— Melania Trump (@FLOTUS) September 9, 2019
Fox Business reported on the current e-cigarette issues facing the country.
“The law is clear that, before marketing tobacco products for reduced risk, companies must demonstrate with scientific evidence that their specific product does in fact pose less risk or is less harmful,” said acting FDA Commissioner Ned Sharpless, M.D. “JUUL has ignored the law, and very concerningly, has made some of these statements in school to our nation’s youth.”
Concern over vaping products has grown as the Centers for Disease Protection and Control are investigating hundreds of lung illness cases and five deaths that may be linked to chemical exposure while vaping.
According to the CDC, the illnesses span 33 states.
Just recently, a high school in Alabama, began taking measures in their own hands in order to protect their students.
Wilson High School, located roughly 130 miles southwest of Nashville, Tennessee, removed some of the stall doors in the school’s bathrooms in an effort to stop students from vaping.
And now, the company accused of fueling a vaping craze among youth, has 15 days to respond.
In their response, the FDA requests that Juul describe its plan for maintaining compliance with the United States Federal Food, Drug, and Cosmetic Act (FD&C) and how they plan to prevent future violations of the same or similar nature.
If not, the FDA says the e-cigarette maker must provide “reasoning and provide any and all scientific evidence and data, if any, that support that your statements and representations do not explicitly or implicitly convey that JUUL products pose less risk, are less harmful, present reduced exposure, or are safer than other tobacco products.”
A Juul spokesperson said that they will review the FDA’s orders and comply with their wishes.