The North Face company revealed that it will no longer be publishing advertisements on Facebook, Fox News reports.
“We’re in. We’re out,” The North Face company wrote to Twitter, indicating that they believe Facebook is allegedly “amplifying white supremacists,” Fox News added.
Groups in the “Stop Hate for Profit” campaign, which recently launched, include the Anti-Defamation League, the NAACP, Sleeping Giants, Color Of Change, Free Press and Common Sense. The group is calling on large advertisers to cut ties with Facebook because the platform allegedly refuses to censor Trump and others, reports say.
NAACP CEO Derrick Johnson said in a statement, “It is clear that Facebook and its CEO, Mark Zuckerberg, are no longer simply negligent, but in fact, complacent in the spread of misinformation, despite the irreversible damage to our democracy. Such actions will upend the integrity of our elections as we head into 2020.”
However, Johnson does not acknowledge that Facebook regularly uses 3rd party fact-checkers to prevent the spread of misinformation and regularly removes content that violates their Ethics Policy, Hate Speech Policy, and Community Standards.
Facebook also recently censored President Trump by removing an advertisement from Trump’s 2020 reelection campaign calling on voters to sign a petition opposing Antifa. The ad displayed a red, upside-down triangle symbol, which some people claimed is connected to a symbol used in Nazi Germany.
The Trump campaign used the image to criticize Antifa, who has embraced the symbol themselves “The Nazis used red triangles to identify their political victims in concentration camps. Using it to attack political opponents is highly offensive,” Anti-Defamation League CEO Jonathan Greenblatt said.
— The North Face (@thenorthface) June 19, 2020
From Fox News:
Groups in the campaign say Facebook amplifies white supremacists, allows posts that incite violence and contain political propaganda and misinformation, and doesn’t stop “bad actors using the platform to do harm.”
They want to apply public pressure on Facebook to “stop generating ad revenue from hateful content, provide more support to people who are targets of racism and hate, and to increase safety for private groups on the platform.”
The big tech companies have struggled over how to manage the floods of posts and videos that users put on their platforms every day. Facebook’s employees recently publicly criticized Zuckerberg for deciding to leave up posts by President Donald Trump that suggested police-brutality protesters in Minneapolis could be shot.
As it faces criticism for its policy of allowing politicians to post false information, including about voting, the company is launching an effort to boost U.S. voter turnout.